Work

Things that changed something.

A client paid me and I changed something for them. Websites, marketing systems, automations, one photo set. Not a services list - evidence.

The rebuilt Project One Motors site: a supercar listing on a dark background, loaded in under half a second.

A supercar dealership with a website faster than its cars.

Adding a car went from three places to one.

web · seo · build 2023-2026

The WhatsApp photo bot for Project One Motors, replying to a salesman's request with the correct car.

The WhatsApp bot that replaced the photo index.

A messy request in, the right photos out.

automation · ai · build 2024-2026

The Project One Motors showroom check-in kiosk welcome screen on a tablet.

The showroom kiosk that turns a walk-in into a logged lead.

It logs the car they came for and pings a rep.

product · automation 2026

A hand holding a phone with a WhatsApp conversation open, in a dark Dubai supercar showroom at night, city lights through the window behind.

A WhatsApp bot that knows when to stop talking.

It tells a buyer from a job hunter, at any hour.

automation · ai · product 2026

The Carzle homepage - a Ferrari 360 Spider under the headline 'The home of luxury cars in the UAE'.

Developing a dealer-only luxury-car marketplace for the UAE

Every listing is checked before it goes public.

web · build · seo 2026-Present

The Freshmart grocery storefront demo - real UAE products in a browsable catalogue with a live cart.

Most Dubai supermarkets have a website that can't take an order.

Orders at 9pm, from the branch that has it.

web · product · build 2026

The Maridian concept site - editorial type on an ivory and forest-green palette for a luxury property studio.

Gulf luxury real estate sites all look the same. This one doesn't.

It feels expensive and still loads on a phone.

design · web · build 2026

The Amara Spa concept site - a treatment video running full-bleed behind the headline, with a Book on WhatsApp button under it.

Nobody in Dubai fills in a form to book a massage.

Bookings arrive on WhatsApp, pre-written.

web · design · build 2026

The Allwin Academy site - a trading course platform built on WordPress with an integrated LMS.

A trading school that needed to sell courses, not just describe them.

It enrolls, charges and certifies on its own.

web · seo · build 2026

Web Content Inspector - a Chrome extension that reveals page text, media and layout details in one click.

I wanted to inspect a page without opening DevTools. So I built the button.

Fonts, image sizes and spacing, in one click.

product · build 2024

A Bugatti Chiron Super Sport photographed at dawn in a Dubai showroom, held against near-black.Photo

A Bugatti Chiron Super Sport, graded to hold the black.

Shot in the hour the showroom light behaves.

photography 2025

Came for the films instead? →