I started with code and ad accounts. The camera came later.
My work sits where content production, marketing and digital systems overlap.
I started in 2017, building websites for companies and running their paid ads. Learning to shoot came after that - the ads needed creative, and briefing it out was slower than doing it. Then the automation, because answering the same message at midnight is not a job for a person.
Small things I built because the alternative was doing it manually.
The tools it actually runs on.
Not a certifications wall. These are the platforms the automations, the sites, the campaigns and the edits are built in - the ones that turn up in a scope call and need answering with something other than “I can learn it.”
- Meta
Ads Manager, the pixel and the conversions API - the campaigns and the tracking underneath them.
- Google Ads
Search and Performance Max, wired into GA4 so the conversions being optimised for are real ones.
- DaVinci Resolve
Every grade and every edit that leaves here, from a 15-second reel to a 45-second one.
- WordPress
Business and e-commerce sites, including maintenance, optimisation and migrations.
- Cloudflare
Workers, D1 and R2 - the edge every site I build runs on, including this one.
- Claude
The brain inside the assistants - it drafts the reply, decides what to escalate, and code checks it before anything sends.