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Project One Motors · 2025

A Bugatti Chiron Super Sport, graded to hold the black.

Photo

A Bugatti Chiron Super Sport photographed in a studio under studio lighting, held against near-black.

Role

  • photography
The problem
A car this rare gets photographed badly - flat, lit like a listing, shot whenever there's a gap.
What I built
A studio shoot with the light shaped around the car, graded to hold the black without crushing it.
The result
The image is the argument. No number attached, by design.

Bugatti Chiron Super Sport. Shot inside, in a studio, under studio lighting, so nothing else was in the reflections.

Controlled light isn't romance, it's the only thing that works. On a showroom floor a car wears the whole building: the lighting rig overhead, the glass at the front, the polished floor underneath. The Chiron's whole identity is the C running down its flank, and a curve that size behaves like a fisheye mirror: it collects every light source and everything around it, all at once and all bent. A studio lets you decide what it collects. Getting a clean run down the side of one is a lighting and positioning problem long before it's a camera problem.

A car like this doesn't need help looking expensive. It needs a photographer who gets out of the way - holds the black, keeps the reflections clean, and lets the shape do the work.

Then the grade, which is where the rest of the work goes. Near-black is the hardest place to work because there's so little information down there to begin with, so every move is visible. Lift it and the car turns grey and cheap. Crush it and you lose the shut lines and the curve you spent the shoot placing the lights for. What you want is black that is still black and still has a car in it.

The blue has to survive that, which is the second job. Pull the shadows down hard enough and the blue goes with them, or goes purple, and a Bugatti blue that isn't the right blue is the one mistake everybody looking at it will catch.

The slider is the whole argument: same frame, one graded and one straight off the card. Most of shooting a car this dark is getting the light right before the shutter goes, and then not undoing it in the grade.

Straight out of camera → graded

The same frame graded - black held, blue accents true, detail kept out of grey.
The Bugatti Chiron Super Sport straight out of camera - flat, before the grade.
beforeafter

The set

Two ways on from here: the next case study - A supercar dealership with a website faster than its cars, or the film that came out of it.