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Dealership content · Dubai

Content for car dealerships in Dubai: films, photos, site and bots from one person.

I make content for car dealerships in Dubai: vertical films, stills, the website they live on and the automation behind the sales floor, all from one person. A first batch of 3 reels plus 15 edited photos is AED 2,950 in 7 business days, and I've run the whole content operation for one Dubai supercar showroom since 2023.

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Film

Proof, not adjectives.

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Porsche 911 GT3 - Paint to Sample PinkProject One Motors

Brabus G800 WidestarProject One Motors

Ferrari F8 SpiderProject One Motors

Bugatti Chiron Super SportProject One Motors

Who this is for

Car dealerships and showrooms that need films and photos of the cars on the floor on a steady basis, and a website that keeps up with the inventory. It fits best where a car is expensive and specific enough that a buyer wants to see it before visiting.

What does dealership content cost in Dubai?

  • Single Hero Reel, AED 1,500: one shot reel for a launch or a listing.
  • Content Starter, AED 2,950: 3 reels plus 15 edited photos from 4 hours on site, delivered in 7 business days.
  • Production Day, AED 6,500: 8 reels from 8 hours on site, delivered in 10 business days.
  • Showroom Content Retainer, AED 10,000/mo: 6 reels a month across scheduled visits, with a monthly content plan, three-month minimum.
  • Stills on their own: a half day of car photography is AED 2,250 and covers up to 4.

Websites, ads and automation are priced on their own pages. The full list is on the pricing page linked below.

A dealership needs one system, not four suppliers

The usual arrangement is a photographer, a video guy, a web agency and somebody running the ads, none of whom speak to each other. So the photos arrive at a size the site can't serve, the film gets embedded in a way that costs you the page load, and the inventory on the website is three cars behind the floor.

Every seam between those people is a place the work quietly gets worse, and nobody owns the result.

Proof: what it has looked like at one showroom

Project One Motors sells cars that cost more than most apartments in Dubai. I've shot all 491 of its cars there since 2023 and built the site they live on, and the pieces are connected on purpose:

  • The films - shot on the showroom floor under light I can control, cut vertical so a sales team can post them the same day.
  • The stills - shot the same way every time, graded to hold the black, delivered at the size the listing page needs and not one size bigger.
  • The website - rebuilt from WordPress into a custom Next.js platform on Cloudflare's edge. It loads in 0.4 seconds, and adding a car is one workflow instead of three.
  • The automation - a WhatsApp bot that finds a salesman the right car's photos, a second one that answers customers from live stock and knows when to hand over, and a check-in kiosk by the door that turns a walk-in into a logged lead.

The seams are the expensive part

A dealership's organic search traffic is its foot traffic. The real cost of the old build wasn't the four-second load, it was that updating it hurt enough that the team avoided doing it - so the site was quietly lying to buyers about what was in the showroom.

When the same person shoots the cars and runs the platform, a car arriving is one job: photographed, filmed, published, indexed. Nobody has to chase anybody for a file.

Does the content actually sell cars?

Sometimes, and sometimes it's money set on fire. Video earns its keep when a car is expensive, specific, and being considered by somebody who can't come in today. It earns much less on a generic listing that a good photograph and a clear price would have handled. That's the dealer's version of the maths rather than the agency's, and I've written it out in full.

Updated September 2026

PricingEvery service on one page, from a single reel to a monthly retainer

FAQ

Questions people actually ask

How much does content for a car dealership cost in Dubai?

A first batch of 3 reels plus 15 edited photos is AED 2,950, and a full day producing 8 reels is AED 6,500. Ongoing showroom content, 6 reels a month with a content plan, is AED 10,000/mo on a three-month minimum. Stills on their own start with a half day at AED 2,250.

How long does dealership content take to deliver?

A Content Starter batch is delivered in 7 business days and a Production Day in 10 business days. The clock starts once access, assets and approvals have arrived.

Who does the best dealership content in Dubai?

Every agency will tell you it's them, so here's a test that isn't an opinion: ask to see a showroom where they did all of it, not one piece of it. Ask who built the dealer's website, then ask who shot the cars on it. If those are two different companies, you're buying the seams along with the work - and the seams are where inventory goes stale and files come back the wrong size.

Can you handle the photos, the video and the website, or do I need three suppliers?

Yes, one person can do all of it, which is the whole argument of this page. At Project One Motors that's meant the films, the stills, the platform and the automation from one person. You can also take a single piece - plenty of people do - but the version where the pieces fit together is the one worth having.

What about the ads and the tracking?

Both, and the tracking is the part most people skip. Meta and Google on the ads side, GA4 and conversion tracking underneath so you can tell which enquiry came from where. In this market most enquiries land on WhatsApp, which is exactly where a normal Dubai analytics setup goes blind. I've written up what a setup that doesn't go blind actually measures.

Do you only work with supercar dealers?

Most of what I've shot is luxury and performance, because that's where the last few years went. The system underneath isn't brand-specific though - it's inventory, photographs, a fast page, and a way for a buyer to start a conversation without filling in a form. That shape is the same at any price point.

Two ways in: read how the work holds up, or watch the films.

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