The work
Most of what I shoot is automotive and luxury - it's where I'm sharpest - but the same eye works for brand films, property, and product. What every job has in common is that it's shot to do a job: sell a car, fill a showroom, make a stranger trust a brand in the first three seconds.
Why one person instead of an agency
An agency hands your job between a shooter, an editor, a web team and a marketer, and something gets lost at every seam.
I do the film and the system around it - so the person who shot the footage is the one who knows how it should load on the page, and the person who built the site is the one who knows what images it needs. Fewer people, fewer handovers, one person who owns the result.
What that looks like in practice
For Project One Motors it meant the car films, a website rebuilt to load in four tenths of a second, and a WhatsApp bot that sends the sales team the right photos on request - all from one person. You don't have to buy the whole stack. But it's there if you want the film and the thing it lives on to actually match.