Photography and video aren't the same job, even on the same car
A film gets to move. It can travel along a curve and let a highlight run the length of a panel, and if one angle doesn't work the next second of footage fixes it.
A still has one frame to do all of that, so the work moves forward instead: where the car stands, where the reflections land, and what the frame leaves out. Cars are mirrors with wheels. On a photograph there's no second pass at a bad reflection.
Indoors, under light I can control
The Bugatti Chiron Super Sport set was shot inside, in a studio, under studio lighting, where I control every source instead of working around the house lighting.
Most of what I shoot is indoors under light I can control rather than out in the middle of a Dubai afternoon, where the sun sits directly overhead for most of the working day and does a car no favours at all.
The grade is where the time goes
A dark car photographed honestly sits near black, and near black is where cheap editing falls apart. Either it gets crushed into a silhouette with no panel detail left, or it gets lifted until the black turns grey and the car stops looking expensive.
Pulling detail out of near-black without lifting it is the slow part of the job. There's a before-and-after on the Bugatti case study if you want to see what that does to one frame.
What it gets shot on
- Sony A7R3 for stills, a Sigma 24-70mm for most frames and a Sony 50mm when the shot wants to be tighter.
- Sony FX3 when the same car also needs moving footage, so the shoot doesn't have to happen twice.
- A DJI RS5 gimbal and an Osmo Pocket for the video side, on the days it's both.
- Delivered web-ready as well as full-size, because a listing page loaded with full-size JPEGs is a slow listing page.
Who this is for
As an auto photographer, most of my work is inventory: a dealership or showroom that needs every car on the floor photographed the same way, so the listings look like one place sold them. The rest splits between rental fleets that need a clean set per car before it goes on a booking page, detailers and garages who want the finished job recorded properly, and brands that need one car shot as the product rather than as stock.
What a car photoshoot includes, and what each costs
I'm a vehicle photographer who sells by the day rather than by the frame, because the cost of a shoot is the travel, the setup and the grade, and those barely change between one car and two. The four options, straight from the pricing card:
- Two-vehicle listing set, AED 1,250: two cars, both ready on arrival, shot in one visit at one prepared location in Dubai. An extra vehicle at the same visit is AED 450-550 each.
- Half day, AED 2,250: 4 hours on site, up to 4 cars, 20 edited frames.
- Full day, AED 4,200: 8 hours on site, up to 8 cars, 45 edited frames, with social crops included. A location shoot outside the showroom is AED 1,200 extra, permit coordination is AED 500 administration + authority fees at cost, and raw files are AED 1,200.
- Retainer, AED 7,500/mo: 2 full days/mo on site, cars covered up to 12/mo and 80/mo edited images, for a showroom whose stock keeps turning over.
Every option comes with listing-ready crops and alt text on every image, so nothing has to be re-exported by somebody else afterwards, and it's delivered web-ready and full size: listing set same day; graded hero frames within 3 business days. The frames are exteriors, the three-quarter angles a listing lives on, and interior and detail frames per car.
One showroom, the whole inventory
The named work on this page is one client, Project One Motors in Al Quoz, and it's the whole of that showroom's inventory rather than one car: I've shot all 491 cars there since 2023, every one the same way, so the listings read as one place. The Bugatti Chiron Super Sport study is a separate studio job, with the before-and-after grade beside it, and it's there because a single frame is a better argument than a follower count.
The stills and the page they end up on
Car photography almost always ends up on a website, a listing or an ad, and images are usually the reason those are slow. I build the sites too - the Project One Motors rebuild loads in 0.4 seconds with the cars on it - so I know what the page needs before the shoot rather than after somebody has to re-export everything at half the size.
Updated September 2026
PricingWhat a half day, a full day and a monthly retainer of stills cost