Social Media Management

No. Content creation - photography, video and design - is NOT included in any tier, and that's the single most important line on the card. These packages manage and publish content you supply. Production is priced separately under video and photography, and plenty of clients buy both, but they're two services with two prices. A management fee that quietly absorbed a shoot day would be a fee that stops covering either job properly.

Scheduling a stated number of your assets, writing or polishing the captions, and a stated number of minutes a week on comments and DMs - plus a content calendar and a monthly report on the higher tiers. Every one of those is a number on the table rather than a vibe, which is what lets you tell in month three whether you're getting what you bought.

The posts don't go out, which is why every engagement names someone on your side who owns the assets and a monthly deadline for getting them to me. It sounds bureaucratic until the first month it doesn't happen. I'd rather agree that on day one than spend month two chasing a WhatsApp group.

Both are capped per tier and both are printed on the pricing page - channels covered, assets scheduled per month, and minutes a week of community management. Nothing here is sold as covering every platform, because the honest version of that promise is a number.

That's paid acquisition, and it's a separate card with its own prices. Boosted posts and ad spend sit there rather than here, and the media is always paid by you straight to the platform. The two work well together - organic gives the ads something to point at - but they're never bundled into one fee.