Porsche 911 Carrera 4 GTS

The 4 in Carrera 4 GTS means all-wheel drive - drive going to the front axle as well as the rear. Everything else is the GTS recipe: more power than a Carrera S, darker trim, and a chassis quick enough to be interesting without asking for the commitment a GT car does.

The real problem with this one isn't the car, it's the library it lands in. A showroom that films two similar 911s ends up with two similar films, and the second one is wasted. The differences worth building around are small - the finish, the wheels, where the car stands, how its colour behaves against the same background everything else was shot against. Treating it as the same shoot with a different plate is how a feed turns into wallpaper.

The 911 punishes lazy framing anyway. It's the most recognisable shape in the business, so everyone has seen it from every angle and the standard three-quarter has been photographed several million times. Under fixed light you can't change the sky to make a frame feel new, so the only variable left is where you put the camera.