Christmas at Project One Motors

Not a car film. A showroom film. Every dealership content calendar has the same structural problem: the cars change, the building doesn't, and a feed of nothing but supercars in the same room starts to look like a catalogue. A seasonal piece is one of the few good excuses to point the camera at the place instead of at the metal.

Rooms film differently to products. A car is a single object you can walk around and control completely. A showroom is a set you've been handed - fixed lighting, fixed layout, glass on two sides, and a polished floor that mirrors everything standing on it. Most of the work is deciding what to leave out, because a wide shot of a showroom includes everything anyone left lying around.

It's also the one film here where people belong in frame. A supercar film usually works better empty - a person in shot gives the eye somewhere else to go. A Christmas film with nobody in it is a building with decorations on it. That's the whole difference between this and everything else in the library.