Ferrari Purosangue V12

The Purosangue is the first four-door, four-seat car Ferrari has built, and the company still won't call it an SUV. It runs a 6.5-litre naturally aspirated V12 rather than the turbo V8 or hybrid four-cylinder the rest of that segment uses, and the rear doors are rear-hinged, so both doors on a side open away from each other.

Those doors are the film. Almost every other detail is arguable, but a Ferrari with four doors opening in opposite directions is a single image that explains the entire product. The risk is that it's also the only image, so everything else has to earn its place - the roofline, which sits far lower than any SUV's, and the way the body is pinched in behind the front wheels.

Opening both doors turns the side of the car into a room, and indoors that becomes a lighting decision rather than a framing one. You're showing an interior, a sill, a floor and two door cards at once, under fixtures that were hung for a car with its doors shut. The V12 is the headline; the doors are what people stop scrolling for.