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Porsche · Vertical film

Porsche 911 GT3 RS

A road car built around downforce, with a wing you can see from the next lane.

Porsche 911 GT3 RS - poster frame

Details

Client
Project One Motors
Make
Porsche
Format
Vertical, 9:16
Role
Shot, graded, and cut by me

The GT3 RS is what happens when Porsche stops pretending a road car has to look normal. The current one is built around downforce - a swan-neck rear wing, a drag reduction system that stalls it on the straights, a radiator moved into the nose where the boot used to be, and suspension adjusters that are meant to be used. The engine is still a naturally aspirated flat-six revving to 9,000.

All that aero is a gift and a trap. The wing is the first thing anyone sees, and a film that opens on it has spent its best card in the first second. What's more interesting is that every hole in this car does a job - the arch vents, the louvres, the ducts - so the detail work has an argument behind it instead of being decoration.

The wing also breaks the silhouette, which is the one thing a 911 normally gives you for free. From the side you no longer have a clean roofline running to the tail; you have two shapes. Either you frame to keep them separate, or you drop the camera until they overlap and read as one.