Paid Acquisition

No, and it's worth being clear because the two get confused constantly. This is paid: campaign structure, targeting, tracking and the money going to Meta and Google. Social media management is the organic side - scheduling what you supply, captions, replying to comments - and it's a separate card with its own prices. Plenty of businesses buy one and not the other.

To the platforms, paid by you, directly. I don't mark up media, which means my fee doesn't quietly rise the month you decide to spend more, and each managed tier states the monthly spend it's built to cover.

Because the tracking gets wired up before the campaigns do, which is the step most accounts skip and then spend a year arguing about. Analytics, tag management and conversion tracking are in every tier, including the setup-only one. After that it's a monthly report in plain English: what happened, what it cost, and what I'm changing because of it.

No, and I'd be suspicious of anyone who does - the auction, your landing page, your sales follow-up and the season all move the number, and none of them are mine to control. Leads, sales, revenue and ROAS are all on the list of things I won't promise, and that list is published in the terms rather than buried. What I'll commit to is that you'll be able to see what actually happened, which is more than most dashboards manage.

Three months on the managed tiers. Not to trap you - the first month mostly measures setup noise, so judging the work on day thirty tells you about the learning phase and almost nothing about the work.

Yes - and to yours, never mine. Your Business Manager, your ad account, your analytics property. Everything I set up is created inside your own assets, so if we stop working together you keep the campaigns, the history and the data. Agencies who build it inside their account do that on purpose.

Then the useful first step is usually the tracking audit rather than a new campaign. A good share of the accounts I open are optimising toward a conversion that fires on the wrong page, which makes every number in the dashboard confident and wrong. If what's there is working, I'll tell you that instead.

Enough to get out of the learning phase, which depends on your cost per lead rather than on a figure I can publish honestly. The managed tiers state the monthly spend each is built to cover - I'd rather size the fee to your budget than pick the budget to fit the fee.