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Porsche · Vertical film

Porsche 911 Carrera GTS

Porsche's middle answer - and the hardest kind of car to make a film about.

Porsche 911 Carrera GTS - poster frame

Details

Client
Project One Motors
Make
Porsche
Format
Vertical, 9:16
Role
Shot, graded, and cut by me

GTS is Porsche's answer to the customer who wants more than a Carrera S and doesn't want a GT car's compromises: more power, darker trim, and a specification that quietly includes most of the options people would have ticked anyway. It's the least dramatic 911 to write about and the one owners tend to argue is the best one to live with.

Which makes it harder to film than the loud cars, not easier. A GT3 RS sells itself in one static frame. A GTS looks like a 911, and every 911 looks like a 911. The difference lives in details - the darkened badging, the wheels, the hips over the rear wheels - so the film has to slow down and actually look at things instead of leaning on the silhouette to do the work.

Those hips are the reflection problem as well. They're one continuous curve running from the door to the tail light, which means they hold about 180 degrees of the room at once. You can't move a ceiling rig, so you move the car and the camera until that curve carries one clean highlight instead of four competing ones.